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The New Face Of Torrid

January 19, 2013 by The CoF

Torrid, a retailer of on-trend fashion apparel, lingerie and accessories for young, voluptuous women who wear size 12 and up, is set to ignite the women’s specialty retail industry. The brand unveiled a comprehensive rebrand that reflects its sexy, fashion-forward point of view and includes new apparel collections, branding elements and marketing campaigns. “Over the last year we have developed a compelling and well-differentiated position for the Torrid brand, in a niche market that’s underserved by the women’s fashion retail […]

Categories: Fashion, The CoF AGAINST PRO-ANOREXIA • Tags: Chief executive officer, Cosmopolitan, Fashion, Hot Topic, Marketing, Niche market, Retail, Torrid

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VeryFirstTo Targets The Early Adopter Market

January 18, 2013 by The CoF

In a first for the market, a new luxury retail site called VeryFirstTo has launched, offering the public the exclusive opportunity to be the first people in the world to discover, own and experience only the very latest luxury items. In spite of the recession, the luxury market has boomed, with sales of premium products at an all time high. The new luxury retail site is capitalising on this and doing it in a very unique way. Targeting a previously neglected […]

Categories: Fashion • Tags: Arts, Chief executive officer, Design, Fashion accessory, Giles Deacon, Harrods, Luxury good, Retail

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