Marc Jacobs Named Diet Coke Creative Director
by The CoF
“I think glamour and sex sells just about everything.” So said Marc Jacobs, whose turn as Diet Coke’s new creative director for 2013 will have him stripping in a photo booth and posing in playful, pin-up-style ads. Revealing the collaboration exclusively to WWD, Jacobs said he designed “whimsical, feminine” packaging for the soft-drink giant as it celebrates its 30th anniversary in Europe. Marc Jacobs has a Diet Coke moment, as shot by Stéphane Sednaoui. source WWD.com
Categories: Fashion, Video • Tags: Coca-Cola, Creative director, Diet Coke, Marc Jacobs, Women's Wear Daily
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