An ad visual for The One Desire. Photo By Courtesy of Dolce & Gabbana MILAN — Procter & Gamble Co.’s Global Prestige division is launching a new Dolce & Gabbana women’s eau de parfum: The One Desire, fronted by Scarlett Johansson. “Desire is a new blockbuster fragrance. This [scent] will be one of the top initiatives of the year in the industry,” said P&G Prestige vice president Luigi Feola. Feola declined to provide an estimate, but industry sources suggested the […]

Categories: Beauty, People • Tags: Dolce & Gabbana, Givaudan, Italy, Latin America, Middle East, One Desire, People, Retail, Scarlett Johansson, Terry Richardson