H & M | the CITIZENS of FASHION

H&M introduces Conscious Denim

September 16, 2014 by The CoF

On October 2, H&M introduces Conscious Denim, a collection with clean styling and contemporary fits, that not only uses more sustainable materials, but also more conscious processes. In a first for H&M, the washes used on its denim have been graded to assess their environmental impact, including energy and water use. The collection includes pieces for women, men and children, and will be available worldwide in around 1,000 stores for women and 700 stores for men, as well as online. […]

Categories: Fashion • Tags: Conscious Denim, denim, H & M, Jeanologia

First Look : Alexander Wang for H&M collection

July 9, 2014 by The CoF

A small keychain with two boxing gloves hanging from it, in black with Wang’s AW initials on the back. This is the breakthrough of the most anticipated collaboration of fall 2014 , that Alexander Wang and H & M have offered on their social networks to all fans . The news saw the light on 13 April at the Coachella music festival in Indio Valley, California, also through the social media, Twitter accounts and Instagram giving the news to the world. After the […]

Categories: Designers, Fashion • Tags: Alexander Wang, Fall 2014, H & M, November 2014

Gisele Bündchen for H&M summer 2014 Ad campaign

April 1, 2014 by The CoF

Gisele Bündchen for H&M summer 2014 . Photo by Lachlan Bailey After staring last year in the Fall 2013 ad campaign for the Swedish giant ,H&M , Gisele Bündchen was chose by the brand to star in its summer 2014 ad campaign. The amazing body of the Brazilian mother of two models swimwear and Seventies-style bohemian dresses in the ad campaign shot by Lachlan Bailey. In support of the new collection the Giselle recorded a cover of Blondie’s “Heart of Glass” together with French music producer […]

Categories: Fashion, Models, News • Tags: Bob Sinclar, Gisele Bündchen, H & M, H&M, Lachlan Bailey, summer 2014

The curvy beauty Sabina Karlsson for H & M +

November 15, 2013 by The CoF

Swedish origins, brown hair, freckles and a well-defined curvy body, these are the hallmarks of Sabina Karlsson, a new “body” of the collection H & M + for sale online. She has already worked with Saks 5th Avenue and Anna Scholz black label, for H&M+ Sabina shows a style for day made of jeans and tops single color and pants and t-shirt embellished with small details for the evening. This collection focus on freedom of interpretation that transforms a simple look […]

Categories: Fashion • Tags: curvy, H & M, Sabina Karlsson, Shopping

Lady Gaga announced on Twitter the collaboration with H & M

Lady Gaga announced on Twitter her collaboration with H & M

November 10, 2013 by The CoF

Lady Gaga will collaborate with H & M. It was the star in person to announce it on her Twitter account: “Lots of exciting announcements coming today w / @ HM, the Haus’ newest invention Volantis, and my new tech companies PETGA Inc & TechHaus.” It is still unclear exactly what it is and, unfortunately,further details were not disclosed . Stay tuned! Soon all the news. Related articles Lady Gaga: ‘Bisexuality is not about marketing – this is who I am […]

Categories: Fashion, News • Tags: H & M, Lady Gaga, Twitter, Volantis

Christy Turlington for H&M Christmas 2013 Ad Campaign

November 5, 2013 by The CoF

The years pass, but her beauty remains the same. Christy Turlington, 44, continues to challenged the world of fashion. And today we see the top becoming the protagonist of the advertising campaign for the H & M collection dedicated to Christmas 2013, alongside Doutzen Kroes, Liu Wen and Cora Emmanuel. Adv which also includes a funny video. Related articles Christy Turlington Is Still Super (style.com) Lea Michele Opens Up to Elle, Christy Turlington Stars in H&M’s Campaign, Adriana Lima Buys […]

Categories: Fashion • Tags: Christmas, Christy Turlington, Cora Emmanuel, Doutzen Kroes, H & M, Holiday 2013, Liu Wen

January Jones,Audrey Tautou,Isabel Marant and Freida Pinto wearing Isabel Marant pour H M

The launch of Isabel Marant pour H & M Collection celebrated in Paris

October 25, 2013 by The CoF

Yesterday night, enthusiasts including Audrey Tautou, January Jones, Freida Pinto, Astrid Bergès-Frisbey,Olga Kurylenko, Alice Dellal, Mélanie Doutey and Lou Lesage gathered in Paris to celebrate the launch of the Isabel Marant pour H&M collection. In a lively urban atmosphere catching Marant’s bohemian energy, the collection was presented in cinematic settings that mixed images, films and models. Live performances by Grandmaster Melle Mel and Rappers Delight, originally of Sugarhill Gang charged the atmosphere. Yesterday’s event transported guests into a street slice of Paris, in the […]

Categories: Fashion, News • Tags: Alice Dellal, Audrey Tautou, Freida Pinto, H & M, H&M, Isabel Marant, Isabel Marant x H & M, January Jones, Olga Kurylenko, Paris

50 booties for fall With rock spirit, cowboy aesthetic, color or original openings, these are the most desirable boots

Best ankel boots under 150 euros

October 9, 2013 by The CoF

A must for this fall. With rock spirit, cowboy aesthetic, color or original openings, these are the most desirable boots and better yet they are all under 150 euros!

Categories: Fashion • Tags: Ankle, Boot, Footwear, H & M, Shopping, Topshop, Zara

Milla Jovovich and Lou Doillon for Isabel Marant x H & M collection

September 25, 2013 by The CoF

Following its previous successful collaborations with fashion houses such as Versace, Marni and Maison Martin Margiela, Stella McCartney, the Swedish retailer H & M is ready to bring you the much waited collection with French designer Isabel Marant. When the news invaded the internet last spring everybody was boiling with excitement ant impatience. At least I was because who doesn’t love the style of Isabel Marant? ‘I am creating something real, that women want to wear in their everyday lives, […]

Categories: Fashion, News • Tags: Accessories, Alek Wek, Footwear, H & M, Isabel Marant, Isabel Marant x H & M, Iselin Steiro, Lou Doillon, Milla Jovovich, Shopping

Beyoncé For H&M Confirmed

March 21, 2013 by The CoF

“H&M’s summer campaign starring Beyoncé is an epic fantasy, with glamour, drama and also a sense of paradise,” said Donald Schneider, H&M’s creative director. “It was amazing to watch her on the shoot make it all look effortless – a quality that makes her such an icon for women around the world. The campaign is the essence of Beyoncé, and also the essence of H&M this summer.” “I’ve always liked H&M’s focus on fun affordable fashion. I really loved the […]

Categories: Fashion • Tags: ad campaign, BEYONCÉ KNOWLES, Celebrity, H & M, spring/summer