“We’ve built a brand about hair care and it is really important for us to go into styling,” said Julien Bouzitat, vice president of marketing for Kérastase Paris and Shu Uemura Art of Hair. “By entering styling, you enter the dimension of artistic inspiration for the salon community and the consumer.” For the launch Kérastase will also introduce its first consumer ads — starring Kate Moss — set to break in August. “She is kind of a chameleon woman in […]

Categories: Beauty, Fashion, People • Tags: Hair care, Health, Kate Moss, Kérastase, Kérastase Couture Styling, Sølve Sundsbø