L’Oréal | the CITIZENS of FASHION

Helen Mirren Is the New Face of L’Oréal Paris

Helen Mirren the New Face of L’Oréal Paris

October 29, 2014 by The CoF

Helen Mirren, 69, is the new face of L’Oreal. Beautiful, just because she is “real”, proud of the signs of passing time and of a life lived intensely left on her face. The big news has traveled around the world because lady Mirren, actress of extraordinary talent, she has never done anything to hide her age as opposed to the many Hollywood stars who are becoming unrecognizable after the many plastic surgery. Not only that, the Oscar-winning actress said several times that she cut own […]

Categories: Beauty, Celebrities, Skin Care • Tags: Helen Mirren, L'Oréal

Karlie Kloss the new face of L’Oreal Paris

March 13, 2014 by The CoF

Supermodel of the moment Karlie Kloss is the new L’Oreal Paris’s girl. The American model added to her portfolio another big contract after the one with Victoria’s Secret. The news came through L’Oreal Paris Intagram account (@lorealparisfr) being regramed by Lara Stone’s Instagram account. In the image. a preview of a future L’Oreal advertisng for the Prodigy hair coloring line , Karlie Kloss appears along with Liya Kebede and Lara Stone. Thanks to youtube we have also the behind the scenes video of the advertising starring Lara […]

Categories: Beauty, Hair, Models • Tags: Instagram, Karlie Kloss, L'Oréal, Lara Stone, Liya Kebede

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Yves Saint Laurent to launch new luxury skin care, YSL’s Or Rouge

January 24, 2014 by The CoF

An article from WWD.com ; Text by Jennifer Weil “Due to its color and hefty price tag, saffron is often called “red gold.” The rare spice is a key ingredient in Yves Saint Laurent’s new premium skin-care product, dubbed Or Rouge (“Red Gold” in French). But it’s not just any saffron strain, explained Stephan Bezy, international general manager of Yves Saint Laurent Beauté at L’Oréal. It comes from high in the Atlas Mountains of Morocco, a country with historic links to the […]

Categories: Beauty, Skin Care • Tags: L'Oréal, YSL, YSL’s Or Rouge, Yves Saint Laurent

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L'Oreal limited edition Million Carats collection

L’Oréal Million Carats collection for Christmas 2013

November 28, 2013 by The CoF

This year’s Christmas look from L’Oréal is a Million Carats one. With this collection are united the Parisian glamour with delicious glitter details that can be toned up or down depending on your mood . In L’Oreal’s vision the Christmas kiss should be give with a deep, berry color on your lips with an added touch of pearl like Midnight Rouge or you can choose the delicious Pink Star , which also has a hint of glitter for a tender […]

Categories: Beauty • Tags: bianca balti, Christmas, L'Oréal, Lipstick, Makeup, Million Carats

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HAIRchalk : L’Oréal’s hair makeup

November 18, 2013 by The CoF

According to Marketing Director L’Oréal Professionnel Ségolène de Noray, new dye is addressed to young women who want to change their hair color as often as the color of the nail polish .The Hairchalk line consists of eight colors from pink and blue to bronze . The Hairchalk dyes are intended for in hair care salons but will be sold to be used at home to keep up the results. Specialists in coloring of the brand promise that the color […]

Categories: Beauty, News • Tags: Hair care, Hairchalk, L'Oréal, L'Oréal Professionnel

shimmering coral Color Riche # 373 and strawberry-red Color Riche # 377

The new rich vibrant colors of Color Riche by L’Oreal Paris

November 1, 2013 by The CoF

On January 1, 2014 in the line of lipsticks Color Riche by L’Oreal Paris will be two new shades: a shimmering coral Color Riche # 373 and strawberry-red Color Riche # 377. According to the brand , both shades are designed specifically for women who love rich vibrant colors. Face of the new shades is the French model/actress Laetitia Casta . Related articles L’Oreal Paris has a new muse , Blake Lively (thecitizensoffashion.com) L’Oréal Paris Launches Makeup Vending Machines in […]

Categories: Beauty • Tags: Color Riche, Cosmetics, L'Oréal, Laetitia Casta, Lipstick

Blake Lively is the new face of L'Oreal Paris

L’Oreal Paris has a new muse , Blake Lively

October 30, 2013 by The CoF

Following Lara Stone, L’Oreal Paris has called another one hot beauty to be its messenger,one of the stars of the show ” Gossip Girl ” Blake Lively. “Blake embodies all the modern codes of Hollywood glamour. She is flashing a substantial swath of upper elegance and sensuality,” said Cyril Chapuy, brand global president of L’Oréal Paris . “She , with her beautiful golden hair, glowing skin and a dazzling smile , has become an icon of a generation .” “I am […]

Categories: Beauty, News • Tags: Blake Lively, Celebrity, L'Oréal

Lagune Extase by L'Oréal Paris and Vogue Italia

“Lagune Extase” by L’Oréal Paris in collaboration with Vogue Italia

July 18, 2013 by The CoF

A special makeup collection.Why ? L’Oréal Paris teamed up with Vogue Italia who selected four fashion designers to create this collection called Lagune Extase in honor of the Venice Film Festival for which the brand is sponsor and official make up for the sixth year. Angelos Bratis, Barbara Casasola, Marta Ferri and Stella Jean are the designers that have “dressed” the new collection with sketches of their creations, unique and exclusive, inspired by the glamorous events during the Venice Film Festival, […]

Categories: Beauty, Fashion • Tags: Art, Barbara Casasola, Cosmetics, L'Oréal, Venice Film Festival, Vogue Italia

L’Oreal Paris Survival Kit For Nails

June 5, 2013 by The CoF

Overworked nails are entitled to their survival kit.Because we change nail polish so often ,we try new styles like changing clothes , the consequence : nails will weaken,split, tarnish The solution of L’Oréal Paris? A repair set that includes: 1. a serum that strengthens the natural barrier of the nails in 7 days , 2. nail care for targeted action (weakness, yellowing…) 3. three new top-coats capable to create shine, to accelerate drying or even replace the base. And to not forget : The new nail polish BB-rich pro-keratin, […]

Categories: Beauty • Tags: Health, L'Oréal, Nail Care, Nail polish, Shopping, Women

Barbara Palvin For L’Oreal Miss Pop Collection Summer 2013

May 30, 2013 by The CoF

Categories: Beauty, Fashion, News • Tags: ad campaign, Barbara Palvin, L'Oréal, L'Oreal Miss Pop Collection, Models, Photography, summer 2013

Jewel By Lisa Spring/Summer 2013 Campaign

February 5, 2013 by The CoF

The Spring/Summer 2013 campaign is a collaboration from Nigerian Luxury designer Jewel by Lisa with L’Oreal Italy. Last fall Lisa Folawiyo of Jewel by Lisa was showcasing in Italy for the 2012 Vogue Talents ‘Who is Next’ exhibition and has been participated at other exhibitions such as Touch!, neoZone and Cloud Nine which was hosted by Pitti Immagine through the hard work of Omoyemi of creative development agency, StyleHouseFile’s. On top of this Jewel by Lisa showcased on the luxury fashion retail site Moda Operandi. Jewel By Lisa is […]

Categories: Fashion • Tags: clothing, Fashion, Italy, L'Oréal, Lisa Folawiyo, Nigeria

NEW YEAR, NEW YOU: GORGEOUS HAIR

January 4, 2013 by The CoF

Picture credit:David X Prutting/BFAnyc.com / Pictured: Thick, shiny locks at Zac Posen You don’t have to be over 50 to have damaged, prematurely aged tresses. “I’ve seen girls in their 20s with hair that looks 30 years older,” says Michael Shaun Corby, global creative director of Alterna Professional Haircare. “Hair ages from environmental damage and mechanical reasons, which break down the hair fiber, fade your color, and cause strands to feel dry and brittle.” So unless you plan to sport a […]

Categories: Beauty, Fashion • Tags: Beauty, hair, Hair care, Hair conditioner, L'Oréal, Life extension, Pantene, Shampoo

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Hair Aging: The New Frontier

December 10, 2012 by The CoF

By Belisa Silva Mass hair manufacturers in 2012 began looking to the skin-care world for inspiration on a bevy of new products. Incorporating antiaging ingredients once reserved for facial creams, brands like L’Oréal Paris, Pantene and Nexxus have begun to roll out hair-care collections designed to turn back the clock, right down to the roots.For its part, L’Oréal Paris’ Advanced Hair Care collection, which will be launched in January, features ingredients like hyaluronic and arginine, and is built around the […]

Categories: Beauty, News • Tags: Cosmetics, Courteney Cox, Hair care, L'Oréal, Nexxus, Pantene