Once upon a time in India, the love story between a Mughal emperor and his beloved wife…
In the 17th century troubadours immortalized on their sitars the love of Shah Jahan and Mumtaz Mahal. A true story became legend, exalted and magnified . This powerful emperor, cultivated in the secret of his heart , an indescribable passion for his divine wife . To protect their love, Mumtaz lived in a palace away from the bustle and chaos of the world, surrounded by beautiful gardens , called Shalimar .
A love like this need it a special place. So he created Taj Mahal for his goddess. The Taj Mahal will laugh Time and become a marvel admired by the world.
The love between the Mughal emperor, Shah Jahan and his wife Mumtaz Mahal inspired Jacques Guerlain to create Shalimar back in 1925.
The new ad for Guerlain, the fragrance, skin care and luxury makeup brand features the Russian model Natalia Vodianova and is shot in Jaipur. Directed by Bruno Aveillan and follows all the codes of luxury marketing : moody, surreal, arty farty but breathtakingly beautiful.
- Ad of the Day: Guerlain Goes to the Ends of the Earth in the Year’s Most Lavish Spot (adweek.com)
- The legend of Shalimar by Guerlain, a new epic film (adverblog.com)
- 10 Real Life Locations That Inspired Disney Films (buzzfeed.com)