The new face of spring 2014 advertising campaign of H & M will be Miranda Kerr .
“Supermodel @MirandaKerr will be the face of our #HMSpringFashion campaign” twitted H&M
The swedish brand announced it on its Twitter account. This days famous models do not hesitate to work with brands from the mass-market category,because some luxury brands cant sometimes agree to have their model featured on ad campaign of low-cost brand. Well those times are long gone thinking that last season, face of the Swedish fashion giant was Gisele Bundchen , the best paid model in the world, and before that with H & M collaborated Victoria`s Secret “angels “: Doutzen Kroes and Alessandra Ambrosio, supermodel Christy Turlington , Magdalena Frakovyak , Joan Smalls , Frida Gyustavsson and many other girls well-known in the modeling industry.
It is the first time Kerr works with H&M, but not the first time working with a mass-market brand ,last year she was the face of the Spanish brand Mango.
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