H&M Studio held last night at Grand Palais a fashion show for its Fall 2014 collection, during Paris Fashion Week. 600 guests including Miranda Kerr, Jessica Alba and Solange Knowles admired models such as Andreea Diaconu, Joan Smalls, Izabel Goulart and Saskia presenting the look of the season: nonchalant attitude of the 21st century, mixing feminine with masculine styles. The collection will be available in around 250 stores worldwide, as well as online, from September 4, 2014.
H&M Studio is the new name for H&M’s key seasonal fashion collection. With its own dedicated design team, each season H&M Studio will offer a limited-edition collection of the hottest looks and statement pieces.
A mix of feminine and masculine dominated the collection’s mood : slip dresses and draped tops worn under men’s blazers, biker and aviator jackets. Luxurious fabrics like silk crepe, silk satin, fine cashmere and velvet. Fake fur coats added texture with detailing from sequin and stone embroidery.
“I loved the mix of feminine and masculine for autumn at H&M Studio. Slip dresses and draped tops are the new essentials, especially when worn with blazers or biker jackets. It’s about taking the Parisian spirit and bringing it to the H&M world,” says Ann-Sofie Johansson, Head of Design, New Development.
“It’s so good to be at H&M Studio in Paris to see this limited edition collection. H&M is such a wonderful brand – it’s affordable, wearable, and very fashion forward”, says Miranda Kerr.
“I love H&M – it’s so exciting to be here, so much fun. The way I dress I mix things together, and I love to shop at H&M, I always find something new when I’m there”, says Jessica Alba.