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H&M Conscious Denim ad campaign

H&M introduces Conscious Denim

September 16, 2014 by The CoF

On October 2, H&M introduces Conscious Denim, a collection with clean styling and contemporary fits, that not only uses more sustainable materials, but also more conscious processes. In a first for H&M, the washes used on its denim have been graded to assess their environmental impact, including energy and water use. The collection includes pieces for women, men and children, and will be available worldwide in around 1,000 stores for women and 700 stores for men, as well as online. […]

Categories: Fashion • Tags: Conscious Denim, denim, H & M, Jeanologia

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The new Topshop denim collection

February 17, 2014 by The CoF

Topshop jeans are incredibly popular as the British brand annually sells more than 2 million pairs of jeans . Therefore, the company decided to expand the line and create a few new models.The Topshop denim spring  2014 collection consists of seven denim pants with scuffed, tight stitching, patches and slots . Against the backdrop of bleached denim, bright-blue shades and pure colors such detail looks especially attractive. In addition to iconic New Baxter ( straight medium classic jeans fit with elastic fibers ) […]

Categories: Fashion, News • Tags: denim, Topshop

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Beauty in Curves jeans

Beauty in Curves : jeans designed specifically to dress curves

October 10, 2013 by The CoF

Alice Dogruyol is the brain behind Beauty in Curves .Alice began with a column in the Daily Mail , Big Girl In A Skinny World . ” I was asked to focus on jeans , so I started to look for jeans that would perfectly dress my body , but I have not found. At that moment I had the idea to create a dedicated line , which was designed to dress the curves regardless of size , but paying particular attention […]

Categories: Fashion, The CoF AGAINST PRO-ANOREXIA • Tags: Alice Dogruyol, Beauty in Curves, denim, Jeans, Plus size, Shopping, Women

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Marni Denim Edition

Marni Denim Edition

May 28, 2013 by The CoF

For the upcoming fall, Marni creative director, Consuelo Castiglioni has prepared a new line : Marni Denim Edition, dedicated, as you may guess from the name, denim. From this, the designer has created pants, dress, dress, suit, skirt and shirt. In addition to it – a new variation of the classical Laufer, decorated with pale pink, orange and yellow accents, T-shirts and fabric bags with prints, delicate jewelry made with chiffon and stockings with contrast stripes. The collection will be […]

Categories: Fashion • Tags: Consuelo Castiglioni, denim, fall 2013, Marni, Marni Denim Edition, Shopping

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