While Rihanna is at her second collaboration with Mac Cosmetic,the 22 years old British singer-songwriter Rita Ora has signed a deal with Rimmel for a cosmetics capsule collection,mainly centered on nail and lip shades,that will be released in February 2014.
“We are extremely excited about this new collaboration with Rita Ora,” Johanna Businelli of Coty said in a press release.“She is young, fresh and on the brink of a huge international career and we are sure she will bring a lot of creativity and fun to the Rimmel brand.””Rita is a real London girl and uses the streets of London as inspiration for her songs like Rimmel uses the London Look from the streets as inspiration for its products,” explained Rimmel’s Friedemann Schmid. “With this new collection we are combining both the London street vibe with Rita’s amazing style and we look forward to sharing the amazing result.”
“I am absolutely obsessed with make-up and being adventurous with colours so when I was given the chance to make my own collection with Rimmel it was like a dream come true!” Ora stated in the press release.
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