The first collection designed by Jeremy Scott for Moschino hit us from beginning to end with intelligence, with, irony. 100% adherent to the original DNA of the brand, this is the show that everyone has been waiting!
Ketchup or mayonnaise on the bag lady? Debut with a big bang for Jeremy Scott, who for his first show for the fashion house has chosen to pay homage to one of America’s most popular symbols, the McDonald’s red and yellow, electing them as a symbol of the new trend colour of Moschino and sending down the runway models dressed as maids . Fast food and fast fashion, there is no difference : everything is ready to be consumed, devoured, just as the invitation to the show, a large bar of milk chocolate branded. Quickly became a fetish object to be published on Instagram, as well as the gift given to the guests, the cover in the shape of fries. The latter, one of the 10 special items in the collection are already today on sale online and in the brand’s stores, a capsule that promises to be sold out in a very fast time.